In addition to the number of contacts you have, how interconnected they are is also important. The more densely interconnected your contacts are the more you are accessing the same (i.e., redundant) sources of knowledge, information, and ideas. Conversely, sparsely interconnected contacts provide access to diverse sources of knowledge, information, and ideas. Your ability to be a broker in the flow of knowledge, information, and ideas is greater when your contacts are sparsely interconnected (indicated by high values below), rather than densely interconnected (indicated by low values below).
Brokerage Potential